A website is an information system
Web design starts with what a visitor needs to learn and do, not with a visual effect. I help shape the page hierarchy, section purpose, calls to action and responsive direction before moving into detailed interface work. The result is a website that can communicate a service, product or event without asking visitors to decode it.
When needed, I can take the same work into frontend development. This keeps the visual direction, behavior and content structure aligned through launch.
Typical scope
- website and landing-page structure,
- visual direction and interface design in Figma,
- responsive desktop and mobile layouts,
- content hierarchy and conversion paths,
- frontend implementation in React or Laravel.
Related work
MONOLABS is a full rebrand and website project. Trail Relay shows an event website where mobile information architecture and registration context were central to the design.